Author: drew-e

Should It Be You?

Hope you’re well and having a great week so far…. I spent the weekend putting the finishing touches to this month’s Newsletter for members of the ‘Coaches and Trainers Marketing Academy‘… And in this very juicy and controversial edition, we’re looking at one of my favourite subjects – Premium Pricing and Premier Positing… That is… How do you…

My Ego And Usian Bolt

So there I was… A hot summers day in the middle of July… It was sports day at my old school and I was competing in the 100 metre sprint race… BANG! The race started… It was very tight at first but as we reached the halfway point, I begin to gradually pull away from my competitors… I’m invincible… On…

Lessons From A Two Year Old

A while ago.. My godson, who was two at the time… came to stay with me for a few nights. He struggled to walk in straight lines; he is probably amongst the top 5 messiest eaters in the world and he had the attention span of… well, a two year old! So what can he…