Category: Marketing

Clients Are Expensive!

Yep! You heard it here first… The cost of bringing in new clients is on the rise.  It’s becoming increasingly expensive to attract clients into your business… A few years ago, all it took was a few cold calls and the odd appearance at your local networking event, in order to win clients… These days,…

Is this the DEATH of telemarketing?!

gravestone

As some of you may know, I first entered  the Business Coaching industry offering a telemarketing and appointment making service for Business Coaches in the UK. Over the past 10 years, calling a cold list of suspects has arguably been one of the most preferred routes to market used by business coaches all over the world, and…

Should It Be You?

Hope you’re well and having a great week so far…. I spent the weekend putting the finishing touches to this month’s Newsletter for members of the ‘Coaches and Trainers Marketing Academy‘… And in this very juicy and controversial edition, we’re looking at one of my favourite subjects – Premium Pricing and Premier Positing… That is… How do you…