Tag: CGLTD

Clients Are Expensive!

Yep! You heard it here first… The cost of bringing in new clients is on the rise.  It’s becoming increasingly expensive to attract clients into your business… A few years ago, all it took was a few cold calls and the odd appearance at your local networking event, in order to win clients… These days,…

Is this the DEATH of telemarketing?!

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As some of you may know, I first entered  the Business Coaching industry offering a telemarketing and appointment making service for Business Coaches in the UK. Over the past 10 years, calling a cold list of suspects has arguably been one of the most preferred routes to market used by business coaches all over the world, and…

Should It Be You?

Hope you’re well and having a great week so far…. I spent the weekend putting the finishing touches to this month’s Newsletter for members of the ‘Coaches and Trainers Marketing Academy‘… And in this very juicy and controversial edition, we’re looking at one of my favourite subjects – Premium Pricing and Premier Positing… That is… How do you…

My Ego And Usian Bolt

So there I was… A hot summers day in the middle of July… It was sports day at my old school and I was competing in the 100 metre sprint race… BANG! The race started… It was very tight at first but as we reached the halfway point, I begin to gradually pull away from my competitors… I’m invincible… On…

Lessons From A Two Year Old

A while ago.. My godson, who was two at the time… came to stay with me for a few nights. He struggled to walk in straight lines; he is probably amongst the top 5 messiest eaters in the world and he had the attention span of… well, a two year old! So what can he…