The Coaches, Trainers and Consultants who are struggling to attract clients, struggling to generate leads and who are not generating as much money as they would like…
Tend to surround themselves with other Coaches, Trainers and Consultants who are in this exact same position…
I call this the “association trap” – I recorded a quick video on the subject that you can watch by clicking below
You see… Not always, but a lot of the time. Struggling Coaches, Trainers and Consultants are struggling because they share the same beliefs; the same habits; the same attitudes and the same behaviours as others who are in the same position as they are….
And the danger is… If you surround yourself with people like this too often, you end up picking up the same habits and so achieve similar results to them….
It’s important to have some form of support group when growing your business….
Being a business owner can be one of the loneliest professions on the planet….
But you should be very careful and picky about whom you let into your inner circle of contacts….
Your performance and determination works in direct correlation to what you’re reading, what you’re listening to, whom you’re associating with and whom you’re learning from….
And if you want to “upgrade” the results you’re currently getting, you’re going to need to look at what and who are influencing your business decisions!